A typical small business ends up with a printer, a designer, a sign company and whoever does the website. Each one is perfectly good. The problem is the gaps between them.
Colour drift
Your designer picks an orange on an uncalibrated screen. The printer converts it to CMYK and it goes muddy. The sign company matches it to the nearest vinyl they stock. The web person eyedroppers it off a photo. Nobody has done anything wrong and you now have four oranges.
The waiting
Every handover is a queue. Artwork sits in an inbox for three days, then the printer asks for a different file format, then the designer is on holiday. The work itself might be six hours. The calendar says three weeks.
What one roof actually changes
- One set of master files that everything is made from
- Colour checked once, on calibrated screens, against real printed samples
- A problem found at 2pm gets fixed at 3pm rather than next Tuesday
- One person to ring when something's wrong
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